The Keyword AgencyThe Keyword Agency

We are search engine marketing specialists (SEM), search engine optimization consultants, or SEO specialists.

We collobarate with web designers and graphic designers who have many decades of experience in online sales and marketing - and account managent.

We have worked with some large advertising agencies, and will again if the right fit.

We, and our clients, have had huge successes to celebrate, and many failures to learn from.

The key to failure is to fail fast, fail cheap and fail forward in the direction you want to go.

We've learned enough to know it's time to scale, to help fabulous entrepreneurs and businesses realize their potential.

Industries we have deep, direct experience with include (not listed in order of importance)

*Women's Clothing
*Footwear
*Fragrances & Skincare
*Pet Products
*Food & Beverage
*Automotive Services & Parts
*Moving and Storage
*Software
*Warehousing and Logistics
*Doctors (Specialists)
*Holistic Medicine
*Industrial Products & Services
*Heavy Equipment Parts and Services
*Antiques and Collectibles
*Photographers
*Attorney
*Furniture Stores
*Cleaning & Restoration Services
*Specialized Realtors
*Insurance Agencies

Who?
Sorry..we can't say it online without permission, it wouldn't be fair. They can and do refer us.

Lastly - we wont work directly with any of our clients direct competitors at the specific product or geographic location level.

Sort of. We started out as an "agency" - because we had a valuable service to offer and that's the way everyone like us was doing it.

Most people think of digital marketing as social media marketing, which is not our thing, or what we do.

Over the last decade of servicing clients, and collaborating with large advertising and marketing agencies and partners, it became obvious that SEO and SEM were under utilized because people dont understand the value of doing it well, or how to approach it because it's confusing.

The problem to solve is training. We need to train - too! It's hard becuase theres plenty of highly tactical information available for free - but not strategy (first).

Without a strategy - time is wasted.

Despite being called an agency - we're transition to an education model (DIY), or do it with you (DIWY) offering so entrpreneurs, small businesses, and agencies can benefit from the strategies.

No, we dont make websites anymore (except this one, for better or worse)

The Be Searchified™ Process can be implemented on any website or landing page.

We do collaborate with some of the best web designers, graphic designers, writers and content develpers photographers, video editors and video creators who are skilled in beautiful on-site implementations that are content & keyword rich, SEO friendly and great landing pages for PPC pay per click advertising , or SEM search advertising with high quality scores.

Shopify, WordPress, SquareSpace, Wix and More.

Unfortunately, no we can't offer free consultations because for 2 reasons.

1. The answers and strategies shared in the first hour are usually the most valuable.

2. You will be less invested in the process if you're not paying for it.

If scaling your online business is important to you, then finding the best eCommerce consultant or mentor who undertands your exact customer or prospect really well, is the fastest and most profitable way to get to your end goal.

If it's free - you will probably get what you pay for.

Yes. We are eCommerce SEO speciaists, because we use a specific strategy that helps drive online sales and conversion for products and services - with a focus on the way buyers search online.

We specialize in the type of eCommerce SEO or search engine optimization for sales that we immagine that Google and Amazon wish more people understood.

On-Page SEO for Sales. Product SEO. What you say and how you say it so search engines can share you and your website as the best or relevant answer for the Ecommerce keywords and search term.

Yes we're talking about SEM, but within the context of a wholistic approach.

At this time, we are not taking on new management clients, but offer consulting services to businesses who want to get more conversions from their existing PPC campaigns.

We help you with strategy, so you or your team can implement the changes.

Search Engine Marketing or SEM, as Google describes it in their online courses is Paid Search Advertising.

SEM is exceptionally effective when the keyword(s) or a buyers search terms are in the ad, and ON the landing page.

For this reason, our method of SEM - Be SEARCHIFIED™ requires control or influence over all three components for optimal results.

Keywords Targeted. Ad Copy. Landing Page Copy.

Not complicated if you think like YOUR IDEAL prospect or customer.

Good SEO and SEM are not complicated once you get the key concepts - you can scale with ease.

The hardest part for most entrepreneurs and content developers and is to reverse their perspective,
and think like an online buyer instead of a seller.

Say what they want to know, what's in it for them.

Keyword Listening allows you to understand what YOUR IDEAL CUSTOMER WANTS, and WANTS TO KNOW.

SEO for Ecommerce focuses on keywords a buyer would use when they are ready to act.

It pays to listen! The customer is always right.

Yes, on a limited basis. We're busy creating educational materials so we can scale (like you).

We're busy, but like you we're always interested in a great opportunity.

At this time, hourly consulting services are available to entrpreneurs, CEO's and businesses who have programs implemented and need a "quick make over", or who already have a decent understanding of search engine marketing and SEO (not the gimiky back link aquisition kind, or are focused on technical aspects).

The more you already have implemented, the faster we can help.

Fast is good for all of us.

The Be Searchified™ process works exceptionally well for products, particularly for those with features, benefits and uses that people are searching for.

We all buy products online for a reason. There's a reason we pull out our card and take the time to enter all of the information to place an order.

Some products are sold because they are cool - or recommended by influencers. That's not our thing.

We help entrepreneurs get new customers for their products with SEO SPECIFICITY.

We aren't in the backlink business.

You have to earn/get your own backlinks, ideally in a way that's good for your business.

We ARE Online Smarketers - focused on SALES.

We believe what Google believes .
(always a sensible thing to do)

Say or create something great and other websites will share links, or back links to your product, site or page.

Backlinks are terrific, and we encourage you to find your own ways to get them from reputable sources in your industry to help you get new customers.

The best backlinks are legitimate, not spammy.

Links from another website to your, to help people find valuable information, relavent products and great services.

Sort of. Let's say strategic, varied and useful "keyword stuffing". Only if it helps for clarity.

Most people think of keyword stuffing as writing the same word over and over again.

Literal keyword stuffing used to work quite well, and still does in some cases to get your site or page link on the first page of Google, Bing or your product to appear on the first page of Amazon and other online product sales sites.

In our experience, using a wide variety of highly relevant keywords - features, benefits and uses, FAQ's and answers to a questions - is the ideal approach. It's useful for the prospects, makes you more relevant to a wide variety of searchers, and helps drive sales and inquiries.

Words don't have to clutter a site, when served in clever ways.

Lots of people want a clean look to their websites. A clean look on your website is a branding strategy, not a great sales strategy - and not good for showing up on search results.

If someone already wants your product or service, and they just want to click to buy or a phone number to call - great! If you already have more than enough prospects or customers - great! Have a super clean website.

For most of us, "clean" doesnt sell products and services. Buyers typically search online for answers, or solutions to a specific problem

Can you immagine going into a store with a lot of questions - and the sales people refusing to answer you? That's the user experience on "super clean" websites. A missed opportunity.

Go on Amazon and look at their winning formula. It's not "clean" and it's not pretty (IMHO)!
It sure does work well though.

Pretty websites don't sell. Words sell, and are the way the internet works best so far.

Enough said :)

Buyers Search a Particular Way.

Someone looking to buy a product, for exampe, commonly uses specific keywords or searchterms to find what they want.

They might specify brands, fabrics, sizes, colors, users (kids, women) specific features or solutions (sensitive skin, frizzy hair).

We all do it - we're specific when we want to buy something. Pay attention to your own searches.

Happily - there are efficient ways to identify all the ways buyers search for what you have, assuming you have something people want.

Direct marketing is reaching out to people in a certain area, or a specific demographic, for example.

We're doing the same thing with a twist - we only show up when they are ready to buy, and actively searching for what we have.

NICHE. NICHE. NICHE. The more specific you are, to the smallest most relavant audience - the better!

Keyword and topic targeting is most successful, as measured by sales, when you focus on keywords, brands and websites that buyers or "in market audiences" are interested in.

Anyone who is serious about success online, as measured by sales and/or website traffic and is able to invest resources (time and money) into a scalable content effort.

SEO Search Strategy and SEO Content Strategy Implementation.

Ideally you have a great brand, reputation, product or service, OR work with or for a company that provides online marketing services.

The educational component will be customized to specific roles and industries so that people will find it interesting and actionable.

Entrpreneurs, Small Businesses

CEO's, CMO's, CRO's

Agency Owners (it starts at the top)

Independant Contractors
Graphic Designers and Web Developers

The Be SEARCHIFIED™ courses and worshops will help

Students and Graduates who want REAL SKILLS to get a great job, and do a great job.

This product and service is NOT for anyone who isn't driven for tangible results. We do NOT offer a quick way out - cheap.

The education component will be for almost everyone motivated to succeed.

This is a TOP DOWN - then bottoms up strtegy. Not "technical SEO".

We talk about buyers, buyers, and then buyers some more.

Our goal is to be fully up and running by Q1 2023.

Up and running means that we will have interesting online courses with actionable information presented in interesting ways.

Written, visual including vidoes, and interactive.

Personalized SEO & SEM Consulting Services with a Be Searchified™ strategist start at
$10,000 payable in advance. It needs to be in advance, because the information is entirely customized for your specific goals and industry / niche.

All eCommerce Consulting Services include a Competive Scorecard, a Custom Keyword Bank and Suggested Site Map and up to 1 day of time to participate in meetings.

How much time is allocated to meetings vs. guides and checklists depends on the specific client needs.