Clients Objective

A leading moving, storage, transportation, and logistics company needed a new site to represent all their business verticals, consolidating from 9 to 1.  The objective for the site was to attract new visitors and customers with content and navigation optimized for search engines. Astadia was responsible for the project.

Miriam’s Role 

As a part of another agency team, SEO team lead for keyword research and strategy for each business vertical.

Process

Keyword research and analysis for each topic and business unit. Identified the top keywords and themes for the current site(s), and competitive analysis to find the best ideas that were working well for competitors.

Themes became categories and sub-categories for optimization, a highly collaborative effort between the SEO team and content development.

Results

An outstanding new site, from an SEO and navigational perspective. The client was very pleased, which is Goal #1.