Equipment Dealer Gets Results

Client Objective

An award-winning Heavy Equipment Dealer in Utah wanted in to increase their leads and sales for new, used, and rental equipment in their territory. The client was interested in a full-service solution, with highly specific and targeted paid search campaigns for multiple categories, new content, and SEO for prioritized topics.

  • Lead Generation, Sales, New Equipment, Used Equipment, Rentals
  • Google Search Network, Bing
  • Enhanced Text Ads
  • Competitor Targeting

Miriam’s Role

Responsible for all research, strategy and campaign creation for new, used and rental equipment in the first few months of the campaigns. Partnered with another agency for execution and implementation.


Through extensive research and market analysis, PPC campaigns were created around key topics the prospects were searching for. We identified multiple terms to describe the same item, descriptions used, and topics of interest. All campaigns were categorized using labels, allowing us to quickly analyze results, report and make recommendations.