Logo Gary H. Goldman MD

Leading Integrative and Functional Medicine GYN Practice in NYC

Dr. Gary Goldman is a prominent New York City physician specializing in Gynecology, Integrative Medicine and Functional Medicine. 

Dr. Goldman recognizes the need to innovate in medicine, and to be able to digitally connect with women searching for new and better ways to maximize their health.
 

The Challenge

A Program to Reach and Engage at Every Touchpoint
Dr. Goldman knew that his current digital agency and existing website couldn't take his practice to the next level.
An integrated, branded marketing approach was needed to better serve his current patients and grow his practice.

Our Solution

Create an integrated search engine marketing program to maximize visibility on local (NYC) search engine results pages to reach patients who were interested in finding a general physician or specialist who provided information on specialized health topics and services at every touchpoint.

Defined Goals

  • Increase Visibility - Organic and Paid
  • Improve quality and SEO relevancy and rankings for business listings.
  • Improve ROI for paid search.

Our Process

Armed with data and actionable insights, we crafted a multi-phase prioritized strategy.

Defined Process

  • Competitive Research
  • Thematic Keyword Research
  • New Website with Development Partner
  • Content Development & SEO Optimization
  • Actionable Tracking and Reporting

Results?

Gary Goldman MD

Dr. Gary Goldman

MD, FACOG

"Miriam has completely transformed my business."

INTEGRATIVE DIGITAL APPROACH

gary goldman md website

How do people approach their research for medical services and information? From multiple angles. Type of Physician. Specializations. Location. Health topics and areas of concern. 

User interest drives the approach: on-site navigation, content, and search engine marketing strategy for SEO and paid search.

Armed with insights from thematic keyword research we were able to identify the optimal ways to reach and to inform users at every stage of the research journey.

User interests drive content structure, SEO and Paid Search program.

SEO - Integrated Local and Website Optimization

104 Keywords, 20 Top Competitors

goldman SEO visibility NYC medicine
Screenshot search results page integrative medicine nyc

SEO Visibility Results - 1st Five Months

  • #1 Overall Visibility
    • 104 Keywords, 20 Competitors
  • #1  For Keywords - 1st page. 
    • 475 Keywords, 20 Competitors
    • 35% Higher than next best for non-branded terms.
  • #1  For GYN
  • #1   For Functional Medicine
  • #1  For Integrative Medicine
  • #2  For "BEST" Keywords
    • (Yelp is #1)
  • #1  For "TOP" Keywords

PAID SEARCH - Geo-Targeted

Screenshot of PPC ad functional medicine GYN search on mobile device

Objective: Maximum visibility for highly targeted and relevant search terms.

As a prominent, highly-credentialed NYC physician with multiple areas of focus and specializations, our goal for paid search is to be seen at the top of the page with informative text ads for the most relevant searches. 

Results

  • Maximum visibility for targeted keywords
  • Click-through rate 154% higher than the benchmark average
  • Highly engaged traffic on-site
  • More new patients

PPC Campaign Results - 1st Three Months

#1 Visibility in the industry. 

Digital Marketing Agency in CT

Miriam Bakker is a digital marketing consultant, SEM search engine marketing consultant, SEO agency consultant, an online advertising consultant,  and a top ECommerce SEO consultant based in Westport, CT.

We are proud to serve many Connecticut businesses clients as a full-service Connecticut SEO firm and businesses in the New York City area, in Fairfield County, CTWestchester County, NY, Long Island, and NJ, and enjoy being able to meet with our clients "face to face". Most of our clients are out of state, introduced through referrals.

Location is an opportunity, but not a barrier. We are able to provide full-service SEM Agency search marketing consultant programs to businesses all over the United States. Screen sharing and video conferencing are easy solutions.

A small savvy team, commited to optimal results.

How can we help you?