ECommerce SEO Search Engine Optimization

this is not a pipe

This is not a pipe.

Of course, it is a pipe. But a pipe is also so many other things! We can use this as a playful example of ECommerce SEO applications.

From an ECommerce SEO perspective, we need to identify this pipe for all of the things it actually is.

Comprehensive keyword research allows us to understand the many ways people search for an item and apply that knowledge to a keyword strategy that will enable us to attract prospects who are searching for something specific.

  • Features: Size, Color
  • Use: Tobacco
  • Price: Cheap, Best

Applications:

On-Site: Product descriptions, product categories, and filtering
Advertising: Exact match targeting, shopping ad descriptions
Locations: Shopify SEO, Amazon SEO, Pinterest SEO, etc.

Added Benefit:

Research allows us to understand the questions people have, and that information can be applied to SEO keywords for content development, promotions, and pricing strategies.

This Is A

  • Smoking Pipe
  • Wooden Pipe
  • Tobacco Pipe
  • Wooden Tobacco Smoking Pipe
  • Brown Tobacco Pipe

This Is Also

  • Gift for Pipe Smoker
  • Cheap tobacco pipe
  • Tobacco pipe for sale

Descriptive

  • Cool Tobacco Pipe
  • Small Tobacco Pipe 

"The Treachery of Images is a painting by surrealist painter René Magritte. It is also known as This is Not a Pipe and The Wind and the Song. Magritte painted it when he was 30 years old. It is on display at the Los Angeles County Museum of Art. The painting shows a pipe." - Wikipedia

B2B ECommerce SEO. B2C ECommerce SEO

ECommerce SEO. SEO Shopify. Amazon SEO.

Maximize your online visibility at the top of the search results page. SEO for ECommere is a specialization and skill comes from experience, but perhaps you already know that. We've learned through hands-on experience what works well, and what doesn't, and that a sound SEO strategy for content writing and content development, crafted before implementation is the key to success.  We are a highly experienced full-service ECommerce Marketing Agency team with a record of success with our valued clients and partners.  We'll help you sell it online. ECommerce SEO, delivered by a highly experienced sales team. 

ECommerce SEO. Compete Effectively Online in Your Industry
Compete with the best in your industry. Convince the search engines that you are the best answer to the search. Win the online sale while providing a seamless experience with your brand with effective and prioritized programs.

Sounds simple, in reality, it's hard to do. We can help. It's our passion.

ECommerce SEO Agency. Shopify Partner.  Manufacturers. Distributors. Retailers.

google logo

Google SEO

SEO For ECommerce

Local. National. Global. »

Prioritized

Visibility on Google.
Bing, and Yelp too.

Maximum competitive visibility at the right costs. The optimal ECommerce SEO strategy is a holistic approach.


Research. Plan.

ABC. 123.

amazon logo

Amazon SEO

Seller Services.

SEO. Ads. »

Seriously...

Optimized listings with keywords (SEO) for page 1 visibility, for the life of your product listing. 


Laser focused advertising campaigns to maximize visibility to only the RIGHT Audience, maximizing ROI.

shopify logo

Shopify SEO

Categories. Products.

Optimized For Visibility. »

Win The Sale

Beautiful stores with intelligent navigation and built-in features designed to make the sale.


Stores built by sales and product merchandising pros with search marketing expertise.

Decades of Sales Experience

ECommerce SEO Consultant

Conversion Driver

Sales Focused 
Prioritized Strategies 
Merchandising and Promotions
Shopify. Amazon.

Ecommerce SEO

Learn. Shop. Buy. Keywords.
A Strategic Approach.
Content Strategy SEO
Google. Amazon. 

Miriam Bakker The Keyword Agency Evan Angelastro 888 668

Data-Driven

Competitive Opportunist 
Visibility Tracking 
Shopping Feed SEO
Conversion Rate Optimization

Collaboration

Seamless Workflow
Website Design
Promotion. Advertising.
Implementation. Your team or ours.

Examples. ECommerce SEO. Shopify SEO. Word Press SEO.

Great Brands. Great Companies. Leaders in their industries. Real examples and ECommerce SEO case studies and online sales success stories. Click on the image or link to learn more about the ECommerce marketing programs and strategies we've implemented. These are just a few..we have extensive experience and ECommerce SEO expertise with global brands and programs as ECommerce SEO experts and ECommerce SEM expert consultants on agency teams.

Kind Words

Carole Cusumano

Carole Cusumano

CEO | My Canine Kids, Inc.

Miriam has done a great job with our ECommerce SEO. We get thousands of visitors each month searching for specific products because of the SEO strategy that was created and implemented.

Katharine

Katharine English

Transformer-In-Chief | Astadia, Microsoft

“Miriam is a highly strategic and insightful search & analytics pro. She has been a tremendous asset to my client engagement teams, lending her substantial expertise to several high-profile projects, and elevating the caliber of our overall delivery and client success. Miriam has a keen understanding of how native optimization impacts not only pure customer acquisition but how it should inform content roadmaps and content marketing. She is a must-have on any digital transformation engagement!”

Dean S testimonial The Keyword Agency Westport CT Miriam Bakker

Dean Schwartz

CMO | Hayward Turnstiles

Competent, capable and extremely knowledgable. Miriam has done a great job...Highly recommended. Definitely the right choice for Search Engine Marketing! 

Dan Matarelli Caterpillar Inc

Dan Mattarelli

E-Business Manager | Caterpillar, Inc.

Miriam was integral in launching and driving traffic to parts.cat.com and helping transform our global eCommerce strategy. She is an expert in Paid Search/SEO planning and activation while providing valuable insight and analysis allowing our customers to discover our site, increase online traffic and part sales.

Will K Testimonial The Keyword Agency Miriam Bakker Westport CT

Will Kelly

COO | Kelly's Four Plus Granola

The Keyword Agency has been extremely beneficial to the online portion of our business. Their knowledge of Google AdWords and SEO has helped us create a digital marketing strategy that is growing our ECOmmerce business..

Pete Dorogoff

Pete Dorogoff

Global Digital Advisor | Astadia, Microsoft

Miriam is very astute and tackles every initiative strategically and tactically. She is able to discover trends that lead to remarkable conversions. Not afraid to think differently and make her mark on every project. Miriam collaborates across teams - and leads team initiatives that lead to success. A real treasure!

Why Us?

Innovation

Your branded products and services presented in the best light, platforms, and themes. We sweat the details and meta data so you don't have to.

ECommerce Expert

Been There. Done It. Proven Processes. Prioritized Actions. Online, Wholesale and Retail Sales. Benefit from experience. Google. Shopify Partner. Amazon Seller.

Excellence

Success is the only option.
Strategy. Reach. Engagement. Conversion. ROI.
Your success is our success.

ECommerce SEO Secret Sauce Process

Competitive Analysis

Domain vs. Domain
Strengths.
Weakness.
Opportunity

ECommerce SEO Strategy

Site Maps
Categories
Filtering
Content Strategy

Tag Structure. Covered.

Categories
Products
Features
Benefits

SEO Meta Data Implemented

URLs
Titles
Descriptions
Schema

4 Service Options. A Morning. A Project. A Program. A Partner.

Get Answers.

ECommerce Marketing Makeover Morning

One Morning. A new perspective for $750. An ECommerce Marketing Makeover Session. Some people who visit our site aren't quite sure what they need to do first or just need some actionable insights.
Some of the most effective ECommerce strategies for traffic and conversion take minutes to do and can be implemented by your team or our team. 

Competitive Insights

Your online competitors. Your strengths, weakness opportunity.

ABC List. Prioritized

What is a priority?
The A list.
The pivotal strategies.

123. Next Steps. Action Plan.

How. The steps you need to take, to implement the top priorities. The A-list.

Feel Confident in Your Program

Know that you have a plan based on facts and proven strategies. 

ECommerce Marketing Agency Cost. Pricing.

Transparent pricing. These are examples of common programs and search engine optimization packages. Every client's need is different. Costs ultimately are related to time. ECommerce is SKU intensive, keyword, and content-driven on the product pages. A program can be developed that fits within your budget and priorities. The goal is to have these costs covered by the sales generated. To see content development and content writing pricing click here. 

Shopify Store

$7 - $14K Set Up

  • Up to 500 Products
  • Responsive Design
  • 20 Categories
  • SEO Included
  • Images - Client
  • Product Feed - Client

SEO Shopify

$1,166 / Mo

  • $2K First 2 Months (ea)
  • $800 Mo. Next 10 Mos.
  • Content Development
  • SEO On-Page
  • Business Listings
  • Monthly Visibility Tracking

PPC Package

$725 / Mo

  • $1.5K Set Up
  • $600 Per Mo.
  • Up to 1,000 Exact Match
  • Shopping Campaigns
  • ROI-Centric
  • Monthly Reporting

Site + Amazon SEO

$1.1K++ / Mo

  • $5.5K Initial. 2 Mo.
  • $1.1K Per Mo.
  • 6 Pages SEO Copy
  • Up to 150 Keyphrases
  • Conversion Tracking
  • 12 Product Desc. Qrtly.

ECommerce SEO Agency Pricing Tables are Examples.

ECommerce SEO Pricing Variables. Successful ECommerce SEO and successful ECommerce marketing programs can be time and resource intensive depending on the number of SKU's, the quality of your existing product feeds, the number of categories you currently have and ECommerce SEO content that needs to be created.

For Select Brands. An ECommerce Partnership Program

For established brands. Easy to manage cost and revenue share partnerships. You make it, well manage your entire digital marketing programs and deliver prospects and customers while promoting your brand.

50/50 Cost share for development, 25% Commission for Retail Sales, 10% on Amazon, and 10% for online Wholesale. Minimum volume requirements apply. Contact us to explore this special opportunity.

Contact Miriam

A small savvy ECommerce team, commited to optimal results.

How can we help you?

ECommerce Digital Marketing Agency FAQ's and Q&A

DO YOU ONLY WORK ON SHOPIFY SITES?

No, although we prefer Shopify. The same processes and implementations can be applied to any ECommerce platform. 

WHAT TYPES OF PRODUCTS DO YOU HAVE EXPERIENCE WITH?

We have hands-on ECommerce experience with numerous categories and industries, in both B2B and B2C segments, with our ECommerce Agency direct clients and as a part of a global or enterprise agency team.


B2C ECommerce Consultant. ECommerce SEO.

All products are "high-end" or luxury.

  • Personal Care Products
    • Hair Care, Hair Coloring  
    • Skin Care
    • Fragrances
    • Nail Care
  • Clothing, Lingerie, Swimwear
  • Footwear
  • Home and Garden
    • Home Accessories
    • Home Fragrances
    • Planters
  • Antiques and Collectibles
  • Gift Items
  • Jewelry
  • Pet Products
    • Harness, Jackets
    • Elevated Dog Bowls
    • Pet Gates and Barriers
  • Food

B2B ECommerce Marketing. ECommerce SEO.

  • OEM Equipment Parts (Millions)
  • Security Solutions - Turnstiles
WHAT RESULTS CAN I EXPECT?

There are different kinds of results. Visibility at the right cost is just the start, but the right start.

Competitive Visibility - #1  on Google.

We want our clients to be #1 on Google, or to have the highest possible competitive visibility share. The highest possible becomes relevant for products categories where Amazon and other channels dominate.  

Page One, and top of the page on Amazon for ads.

We want to appear on page one on Amazon for generic searches, and sometimes winning the  "Amazons Choice" designation.

Paid Search

The highest competitive visibility, at the top of the page with the lowest possible costs with strong ads and relevant landing pages.

Key Performance Metrics & Sales

Of course, we want the right traffic (low bounce rate), high engagement metrics and of course sales.

We can only control what we, in our role, have control over. Ultimately it will be the clients pricing and competitive value proposition and reputation that will earn the sale.

DO YOU NEED ACCESS TO OUR ACCOUNTS?

We typically have user access to accounts and properties that are relevant to our work, but it's not necessary. In some cases we have access, in others, everything is shared via files and reports.

Accounts may include;

Store Accounts 

  • Online store
  • Amazon Seller

Analytics & Webmaster

  • Google Analytics
  • Google Search Console
  • Bing Webmaster

Business Accounts

  • Google My Business
  • Yelp

Advertising Accounts

  • Google Ads
  • Bing Ads
WHAT IS A HIGH-ROI ECOMMERCE AD CAMPAIGN?

For our ECommerce consulting clients, ECommerce advertising costs should make sense relative to sales volume.

ECommerce Advertising should typically cost no more than 5-10% of sales of over-all sales. 

Precision targeting for Google Shopping Ads, Bing Shopping Ads and ECommerce product search ads allow us to visible to the right person at the right time, at the lowest costs.

We take great pride in the ECommerce advertising campaigns we create, and can usually - easily - as ECommerce specialists, deliver outsized returns compared to agencies without ECommerce experience. s

WHAT ABOUT SOCIAL MEDIA for ECommerce?

We do offer social media support for our retainer clients, to be able to offer a complete full-service ECommerce agency solution.

Social media integration for ECommerce and implementation services for sales with Instagram, Facebook, and Pinterest with Shopify are included for retainer clients.

We do not offer social media as an "a la carte" offering at this time. 

DO YOU EVER WORK ON COMMISSION?

Commission? Yes, for established brands.

Please contact us to explore possibilities.

CONFIDENTIALITY?

Our agreements include a two-way confidentiality agreement.

We will not ever share your non-public information without your explicit permission.

We ask that you also, not share non-public specific information about strategies and tactics we may use to help your company. 

We Guarantee The Quality Of Our Work.

We take great pride in our work, at every stage of the process. We can guarantee that we will deliver services, as agreed to in writing performed using best practices for the industry. If something isn't implemented correctly, we will fix it.

Just Want Some Quick Input?

The $750 ECommerce Marketing Makeover Morning program may be the perfect solution. One morning session, from 9-12. We will come prepared with custom reports specific to your business, and provide insights to help you identify the pivotal actions that will help you get to the next level for sales and traffic. A fresh perspective, proven tactics.

New Site? Makeover?

Send us a Message

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WE WOULD LOVE TO HEAR FROM YOU

Take the first step to increasing your ECommerce sales and visibility on search results pages. Please include in your message the name of your business and any specific domains you would like some help with.

We typically reply within 24 hours. Thank You!

Digital Marketing Agency in CT

Miriam Bakker is a digital marketing consultant, SEM search engine marketing consultant, SEO agency consultant, an online advertising consultant,  and a top ECommerce SEO consultant based in Westport, CT.

We are proud to serve many Connecticut businesses clients as a full-service Connecticut SEO firm and businesses in the New York City area, in Fairfield County, CTWestchester County, NY, Long Island, and NJ, and enjoy being able to meet with our clients "face to face". Most of our clients are out of state, introduced through referrals.

Location is an opportunity, but not a barrier. We are able to provide full-service SEM Agency search marketing consultant programs to businesses all over the United States. Screen sharing and video conferencing are easy solutions.