ECommerce B2C | Integrated Search

2018. The #1 Ranked Independant Site. Dog Products.

Cloak and Dawggie and My Canine Kids Logo

The best fitting designer dog harnesses, coats, clothes, and accessories on the market. 

Two brands, one fabulous designer and owner. Carole Cusumano is passionate about dogs, style and fit, and is a manufacturer of specialized dog products under the Cloak and Dawggie and My Canine Kids brands.

The brands are sold by leading U.S. retailers and direct-to-consumers on the company website and on Amazon.

The Challenge | Full Price Sales

Ms. Cusumano needed a new website for both brands, with a winning strategy to attract new fans and customers
using search engine marketing and social media marketing strategies.
Pricing Challenges: Sales at full price. As a manufacturer with strong relationships with retailers -
both online and brick and mortar - the online pricing strategy is  "regular suggested retail".

GOAL: Visibility and Branding.  ECommerce Website. Online Sales. 

Our Solution

Create a new online store, and a complete, comprehensive integrative digital marketing program to drive traffic and sales.

Defined Goals

  • Creative Product Merchandising for SEO and user experience.
  • Increase Visibility - Organic Branded & Generic Keywords
  • Enhance Navigation & Content
  • Reach new people on Amazon
  • Maximize Email Campaigns
  • Generate sales at full price.

Our Process

Armed with data and actionable insights, we crafted a multi-phase prioritized strategy.

Defined Process

  • Competitive Research
  • Thematic Keyword Research
  • Enhanced E-Commerce Navigation, Filtering
  • New Content Development
  • Actionable Tracking and Reporting

SEO Campaign Results

#1 Independent Site Overall Visibility in the industry in 1 year
197 Keywords Tracked,  20 Competitors. 

Value: $1,200 Per month
FREE visitors from organic rankings.

Valued Partnership

"5 Quarters of growth. Sales and Visibility. Miriam and team manage our entire digital program. Really great people and great results. True partners.  "

— Carole Cusumano
My Canine Kids Inc.

- Begin with the end in mind. website

User interest drives navigation, categorization, content management and content development and internal linking.

How do people approach their research for dog products? From multiple angles. By Feature and Benefit. Color. Type of Dog - Size or Breed. Product Categories and Types.  

Armed with insights from thematic keyword research we were able to identify the optimal ways to organize content to inform users at every stage of the research and shopping journey.

User interests drive content structure and internal linking.

Non-Branded Share Traffic
Ranking For Volume Terms
+62% - 1 Year

SEO for ECommerce

screenshot of search results page with with #1 rank
screenshot cloak and dawggie ranking #1 for dog breed searches
  • Objective: Attract shoppers to the website with earned top-of-the-page organic search rankings for high-volume search terms.

How do people search for dog products? Thousands of different ways.

People will try to narrow the results to only include the most relevant results. For pet products, they will frequently specify Breed, Size or Type. 

  • There are millions of searches every month for these types of specific terms.

Competing With Amazon, eBay, Etsy, and More

  • We have to try harder. Be clever, and execute to a plan to win.


SEO for Amazon

teacup dog carrier amazon

Objective: Visibility on the first page of search results on Amazon.

Ranking for niche and long keyword phrases makes us visible without paying for advertising on the largest shopping platform.

  • We earn a top position because the listing has been SEO optimized to be relevant to the search term.
  • This example - rank #7 of 238 products.
  • #6 Has 1,771 reviews.

Better Relevancy = First Page Results on Amazon

amazon lisitng my canine kids the keyword agency

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ECommerce Agency Services and Pricing

A small savvy team, commited to optimal results.

How can we help you?