Understand the important trends the folks at Google uncovered in 2018, and what is important for 2019.
Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. An interesting example of someone searching for makeup. Great insight from Google.
The short answer is no, it doesn't. John Mu from Google shares the answer to the question - why keyword stuffing does, in fact work, if you are useful.
Online Shopping | Browsing vs. Intent. Why we avoid social media. People don't buy via social media. Yes, there are exceptions, but planning to be an exception is a risky strategy for most brands. FaceBook and other social media sites are not a reliable source of revenue, and revenue is our goal. People looking to…
Mobile ad spend has eclipsed desktop. Has yours? Is that a good thing? Maybe. Success on mobile depends on your type of business and goals.
People search using terms like "what is the best" or "how do I.." or "what is..". Be the best answer for their question.
People frequently search using the term "best". They use it, so we do - too. Learn more.
Schema Markup and Rich Snippets One of the most exciting new developments in SEO is called Schema markup. This new form of optimization is one of the most powerful, but least used SEO strategies today. Adding Schema markup to your website helps search engines better understand the content on your webpages. Search engines use this…
A 2017 study published by SEMRush has quantified the factors that influence rankings on search engine results pages. This study is valuable, in that it helps us understand what matters, and how much it matters. If we put these factors into categories - these are the most important. Brand Popularity and Engaged Visitors Links-in from…
Amazon PPC Performance by Format Source : marketingcharts.com
Amazon Advertising - AMS Projected for Growth 2018 Share of B2C marketers spending ad budget on various platforms, and proportion expecting to increase spending on those platforms in the next 12 months. Chart source: marketingcharts.com