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Stats – Online Shoppers Ready To Buy Favor Google, Shun Social Media

woman shopping online holding a credit card

Online Shopping | Browsing vs. Intent. Why we avoid social media. People don't buy via social media. Yes, there are exceptions, but planning to be an exception is a risky strategy for most brands. FaceBook and other social media sites are not a reliable source of revenue, and revenue is our goal. People looking to…

Schema Markup: Increasing Clicks With Rich Snippets

Schema Markup and Rich Snippets One of the most exciting new developments in SEO is called Schema markup. This new form of optimization is one of the most powerful, but least used SEO strategies today. Adding Schema markup to your website helps search engines better understand the content on your webpages. Search engines use this…

SEO Ranking Factors for Search Results Page from SEMRush 2017

The Keyword Agency SEO Ranking Factors from SEM Rush

A 2017 study published by SEMRush has quantified the factors that influence rankings on search engine results pages. This study is valuable, in that it helps us understand what matters, and how much it matters. If we put these factors into categories - these are the most important. Brand Popularity and Engaged Visitors Links-in from…