Schema Markup and Rich Snippets
One of the most exciting new developments in SEO is called Schema markup. This new form of optimization is one of the most powerful, but least used SEO strategies today. Adding Schema markup to your website helps search engines better understand the content on your webpages. Search engines use this information to provide viewers with rich results on their searches. These rich results are search engine results (like you would see on Google or Bing) that show extra information like ratings, prices, event dates and links, images, and more:
Rich results are great for SEO because they increase performance without costing you any money. They provide about a 30% increase in clicks compared to non-rich results because they look more attractive to viewers and provide more information about your landing page. Using Schema markup is a no-brainer if you want to increase relevant traffic to your website and provide attractive and informative search engine results.
Schema App is a tool that we use at The Keyword Agency to efficiently add Schema markup to our clients’ webpages. It also allows us to update Schema markup on the fly when clients change content on their webpages. Whereas other agencies might charge expensive fees to re-code your Schema markup if you change around your webpages.